We help our clients understand markets, identify addressable opportunities and build strategies for market entry and business plan execution.


  • Joined GlaxoSmthKline in Marketing after college

  • Regional launch of record beating Rx brands Zeffix (launch - 4yrs) & Baraclude (launch -2yrs)

  • Became Marketing Director South Korea and Japan, GSK (included overall responsibility for bringing brands through clinical development and approval to launch)

  • Joined BMS, as General Manager Indonesia, Singapore and Malaysia (multiple pre launch planning and execution)

  • Became SVP, Asia, Mylan

  • Founded Good Pharma; pharmaceutical distributor, contract market access, and consulting

  • Medical Doctor, specializing in cosmetic dermatology & urgent care medicine in Dublin

  • INSEAD MBA, in France and Singapore

  • Moved to Boston and then Singapore, working in pharma strategy consulting, gaining experience across US, Europe and Asia

  • Joined Good Pharma as Partner

Examples of Recent Engagements

  • Due diligence and post acquisition playbook for generic company acquisition in Vietnam

  • How should we plan and execute the roll out of commercial infrastructure in SE Asia for our new vaccine?

  • What are the key drivers of success in leading SE Asian domestic & regional generics companies?

  • Is my business model compatible with the Indonesian & Philippine Rx & OTC markets?

  • How should I optimise my supply chain across SE Asia?

  • What is the market landscape in China, Korea & Taiwan, and what is the best strategy for entering these markets?

  • How can I optimise the value of my business before selling it?

  • What is the upside that I can derive from the OTC brand that I am seeking to purchase, and is the seller’s asking price justified given the IRR I expect?

  • How robust is the business model underlying the oncology distributor my company is considering purchasing in the Philippines?

Our Clients to Date

Where We Are

We have a network of highly experienced pharma industry professionals across Asia, supplementing and adding local context to our work, alongside an analystical team based in Singapore.
Our team is currently dispersed across China, Hong Kong, Thailand, Malaysia, Singapore, Vietnam, Philippines, Indonesia, and Australia. 

© 2016 by Good Pharmaceutical Pte. Ltd.


Good Pharmaceutical Pte Ltd
30A Bali Lane

Singapore 189866


+65 6814 2836